Systems and methods for including placeholders in media content

Abstract

The disclosed computer-implemented method may include obtaining an original media data structure that comprises a plurality of layers, determining, for each layer within the plurality of layers, that at least one declarative patch within a plurality of declarative patches is applicable to the layer, generating a modified media data structure that comprises, for each layer determined to have at least one applicable declarative patch, a placeholder and a patcher function associated with the respective at least one declarative patch, rendering the modified media data structure, the rendering comprising, for each layer including a placeholder and a patcher function, executing the patcher function, the executing comprising replacing the placeholder based on user data, and providing, for display on a display device of a computing device of the user, the rendered modified media data structure. Various other methods, systems, and computer-readable media are also disclosed.