The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 19, 2021
Filed:
Aug. 28, 2017
Applicant:
Topix Llc, Palo Alto, CA (US);
Inventors:
Steven Rubinstein, Palo Alto, CA (US);
Gary Michael Sawka, Jr., Palo Alto, CA (US);
Assignee:
Topix LLC, Palo Alto, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/958 (2019.01); G06F 16/23 (2019.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06F 16/2379 (2019.01); G06F 16/986 (2019.01); G06Q 30/0277 (2013.01); H04L 67/20 (2013.01);
Abstract
A computer system or computer-implemented process monitors a page rendering, including supplemental content rendered in one or more placement regions, for one or more viewability parameters. In response to a page event, the computer system or process selectively updates the one or more placement regions on the rendered page, based on a determination of whether the supplemental content of each placement region satisfied the one or more viewability criteria.