The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 19, 2021
Filed:
Mar. 01, 2018
Facebook, Inc., Menlo Park, CA (US);
Taedong Kim, Mountain View, CA (US);
Zhiye Fei, San Francisco, CA (US);
Tanmoy Chakraborty, San Mateo, CA (US);
Lei Wang, Santa Clara, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system accesses a content item containing a link to an external landing page. When an opportunity to present content to a viewing user occurs, the system determines a quality metric for the content item. The system further determines, based on the attributes of the external page, a quality metric for the external page. The quality metric for the external page is adjusted based on the quality metric of the content item. The system computes a value score for the content item based on the quality metrics for the content item and the external page. The content item is ranked against other content items for presentation in the opportunity. Content items are selected by the system and sent for presentation to the viewing user.