Information processing apparatus to suggest a service in response to a requested service content based on use and non-use history of the service

Abstract

An information processing apparatus includes a memory, a reception unit, an acquisition unit, and a presentation unit. The memory stores, as history information, first information including attribute information of a user and service contents desired by the user, second information including service contents suggested to the service contents and a message prompting use of the service contents, and success/failure information indicating whether or not a service has been used and a successful result has been obtained. The reception unit receives the first information. The acquisition unit searches the history information for the first information with a similarity with respect to the received first information that reaches a threshold and acquires the second information corresponding to the found first information. The presentation unit extracts a word, based on the number of appearance times and the success/failure information, from the message included in the acquired second information and presents the word.