The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 12, 2021

Filed:

Jun. 30, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Ryan Joseph Moniz, Mountain View, CA (US);

Yizhaq Ezra, Berkeley, CA (US);

Catherine Corinne Dennig, San Francisco, CA (US);

Yuan Xia, San Jose, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06N 20/00 (2019.01); G06Q 30/0239 (2013.01); G06Q 30/0273 (2013.01);
Abstract

Information associated with a content provider within an online system can be acquired. The information can include data about interactions performed by the content provider. A machine learning model can be applied to the information. A metric indicating a predicted likelihood that the content provider will perform an action related to a content item when the content provider is presented with a coupon for the content item can be determined. It can be determined that the metric satisfies specified threshold criteria. An opportunity to present the coupon to the content provider can be detected. The coupon and a communication can be provided to the content provider at the opportunity. The communication can encourage the content provider to perform the action related to the content item. An instruction to execute the action can be acquired from the content provider. The content item can be provided to users of the online system.


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