The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 12, 2021
Filed:
May. 29, 2009
James Paul Schneider, Raleigh, NC (US);
James Paul Schneider, Raleigh, NC (US);
Red Hat, Inc., Raleigh, NC (US);
Abstract
An advertisement platform system makes advertisement placement decision via context modeling. The advertisement platform system receives advertisements and a plurality of advertisement target pages, wherein each of the advertisements is associated with one of the advertisement target pages. Furthermore, the advertisement platform system computes a similarity metric between one of the advertisement target and a displayed page. The advertisement platform system selects one of the advertisements for display in the display page based on the computed similarity metric between one of the plurality of advertisement target that corresponds to the selected one of the advertisement and the display page.