The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10891654 B1

PDF
Full Text
Expired
Date of Patent:
Jan. 12, 2021

Filed:

Mar. 09, 2016
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Albee Jhoney, Bangalore, IN;

Mahantesh S. Meti, Bangalore, IN;

Kalpesh Sharma, Bangalore, IN;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04H 20/57 (2008.01); H04H 20/10 (2008.01); H04W 4/029 (2018.01); H04H 60/72 (2008.01); H04H 60/51 (2008.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); H04H 20/106 (2013.01); H04H 20/57 (2013.01); H04W 4/029 (2018.02); H04H 60/51 (2013.01); H04H 60/72 (2013.01); H04H 2201/37 (2013.01);
Abstract

A method for generating location-based advertisement includes receiving a selection of a first radio station from a user of a mobile device, receiving an electronic program guide from the first radio station including a plurality of advertisement time slots, where each advertisement time slot in the plurality of advertisement time slots includes an advertisement sequence for a first advertisement content, receiving a second advertisement content from a second radio station located in a geographic location matching a real-time geographic location of the user as determined by a location-based service of the mobile device, substituting the first advertisement content in the advertisement sequence of one of the plurality of advertisement time slots with the second advertisement content from the second radio station, and broadcasting the second advertisement content to the user via the mobile device.


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