The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 12, 2021
Filed:
Mar. 13, 2015
A9.com, Inc., Palo Alto, CA (US);
Abraham Hossain Bagherjeiran, Sunnyvale, CA (US);
Kartheekeya Datta Kasibatta, Sunnyvale, CA (US);
Chein-Hsin Liu, Santa Clara, CA (US);
Ankit Malpani, Santa Clara, CA (US);
A9.COM, INC., Palo Alto, CA (US);
Abstract
An advertising system can be configured to determine advertisements that are responsive to targeting segments included in advertisement requests without having to individually evaluate Boolean or logical targeting expressions associated with each advertisement. For example, the advertising system can be configured to determine, for advertisements, one or more terms that correspond to at least a portion of the respective targeting expressions of the advertisement. When an advertisement request is received, a determination can be made as to whether any of the segments (e.g., age group) associated with that request correspond to any of the terms that were derived from the advertisements. The advertisement system can then determine any advertisements that match the term(s) that correspond to the request. The advertising system can determine the most relevant advertisement based on various criteria, and an advertisement can be provided in response to the advertisement request, for example, upon conducting an electronic auction.