The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 12, 2021
Filed:
Feb. 26, 2016
Oath (Americas) Inc., Dulles, VA (US);
Niklas Karlsson, Mountain View, CA (US);
Verizon Media Inc., New York, NY (US);
Abstract
Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a price/volume relationship. In embodiments, a method may include receiving, from a campaign control system, a request for price/volume information. The request may include an identifier of an audience which is targeted by the campaign control system. The method may continue by generating a representation of a price/volume curve based on previously collected price/volume data for the target audience. In some embodiments, adjacent prices included within the representation are determined based on a change in volume between the adjacent prices. The representation can then be output to the campaign control system to enable the campaign control system to determine an initial bid calculated to achieve a desired pacing based on the representation. Other embodiments may be described and/or claimed herein.