The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 05, 2021
Filed:
Dec. 16, 2019
Facebook, Inc., Menlo Park, CA (US);
Alexander Paul Schultz, San Francisco, CA (US);
Thomas Alison, Atherton, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
In one embodiment, a method includes detecting, for each of a plurality of third-party applications corresponding to a respective plurality of pages associated with an online social network, one or more interactions with the page corresponding to the third-party application by one or more first users of the online social network, wherein each of the one or more first users are connected on the online social network to a second user of the online social network. The method also includes calculating, for each of the plurality of third-party applications, a value representing a social relevance of the third-party application based on the number of interactions with the page corresponding to the third-party application by the one or more first users. The method also includes selecting one of the plurality of third-party applications based on its calculated social relevance value. The method also includes sending, to a client device of the second user, an advertisement for the selected third-party application.