The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 22, 2020
Filed:
Jun. 22, 2015
Xandr Inc., New York, NY (US);
Arel Ives Lidow, New York, NY (US);
Scott Daniel Menzer, Randolph, NJ (US);
Xandr Inc., New York, NY (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, an ad request for an ad space of a seller, the ad space being for presentation in a user interface of an application executing on the client device, creating a bid request for bidding on the ad space, sending the bid request to one or more bidders, the bidders representing one or more buyers, receiving one or more bids from one or more of the bidders, each bid corresponding to a respective buyer and a creative, selecting, from the received bids, a winning bid corresponding to a particular buyer and a particular creative, and identifying a visibility profile for the particular buyer and, based thereon, providing data associated with the user to the particular buyer.