The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 22, 2020

Filed:

Mar. 19, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Ramnik Arora, Palo Alto, CA (US);

Kurt Dodge Runke, Los Altos, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 7/58 (2006.01); G06N 7/00 (2006.01); G06F 16/958 (2019.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); G06F 30/20 (2020.01); G06F 111/02 (2020.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 7/58 (2013.01); G06F 16/958 (2019.01); G06F 30/20 (2020.01); G06N 7/005 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); G06F 2111/02 (2020.01);
Abstract

An online system generates, based on previously recorded content presentations, user value distributions for users of the online system. The online system also receives third party specifications from a third party system. Using this information, the online system generates a simulation for presenting content to users of the online system based on the third party specifications. For each iteration of the simulation, the online system randomly selects a user of the online system matching specifications, accesses the user value distribution for the randomly selected user, computes a selection probability of a successful content presentation to the randomly selected user, and simulates a content transmission based on the selection probability. The results of the simulation are reported to the third party system.


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