The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 08, 2020

Filed:

Jun. 17, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventor:

Dwight Ewing Crow, San Francisco, CA (US);

Assignee:

FACEBOOK, INC., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01);
Abstract

An online system provides a virtual world including a plurality of locations spatially distributed throughout the virtual world. The online system receives sponsorship requests for generating locations in the virtual world associated with one or more advertisers. A sponsorship request identifies a position in the virtual world for presenting the location and a bid amount specifying an amount of compensation to the online system for presenting the location at the position in the virtual world. When an opportunity to present a location at a position in the virtual world to a user is identified, the online system selects a location from the received sponsorship request for presentation at the position based at least in part on the bid amounts of the sponsorship requests.


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