The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 01, 2020
Filed:
Jan. 03, 2018
Facebook, Inc., Menlo Park, CA (US);
Abhishek Bapna, Mountain View, CA (US);
Eric Hsin-Chun Huang, Foster City, CA (US);
Shuo Li, Redwood City, CA (US);
Weitong Liu, Redwood City, CA (US);
Menghan Li, San Jose, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.