The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 01, 2020
Filed:
Oct. 02, 2014
Iheartmedia Management Services, Inc., San Antonio, TX (US);
Daniel N. MacTiernan, Somers Point, NJ (US);
Jeffrey Lee Littlejohn, Cincinnati, OH (US);
David C. Jellison, Jr., Ogallala, NE (US);
Jeffrey James Bengel, Springboro, OH (US);
Todd Louis Goldberg, Chicago, IL (US);
iHEARTMEDIA MANAGEMENT SERVICES, INC., San Antonio, TX (US);
Abstract
A streaming media server inserts contextual markers into a media stream being delivered to an end user device for play out to an end user. The contextual markers can be inserted in-band into spot blocks, and can be used to identify media items included in the spot block. When the contextual markers trigger the end-user device to send a message identifying the media content, e.g. a particular show, included in the spot block to a data management platform (DMP). The DMP uses the messages triggered by the contextual markers to attribute the end user to the media content. If a threshold number of attributions is received, and if the attributions are sufficiently recent, the end user can be a associated with an audience segment. The attribution and association information can be delivered to an ad server, which uses that information to select targeted advertisements to air during the show.