The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 01, 2020
Filed:
Nov. 04, 2016
Amazon Technologies, Inc., Reno, NV (US);
Jason Adrian Galep, Seattle, WA (US);
Paul Anthony Kotas, Seattle, WA (US);
AMAZON TECHNOLOGIES, INC., Seattle, WA (US);
Abstract
Supplemental content is selected or generated based at least in part upon colors of primary content with which the supplemental content is to be displayed. Color data is determined for primary content and that color data is used to select supplemental content that includes complementary or similar colors. Past performance data can be analyzed in order to determine which colors are most effective for a type of opportunity. When an opportunity arises to provide supplemental content, the effective colors can be recommended or, in some cases, automatically applied such that the supplemental content will include colors that improve the overall likelihood of performance of the supplemental content. If a designer is generating supplemental content, a tool can use such performance data to recommend colors based on the type of supplemental content or other such targeting criteria.