The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 24, 2020
Filed:
Sep. 10, 2018
Piksel, Inc., Wilmington, DE (US);
Philip Antony Shaw, London, GB;
Hans-Jurgen Maas, Mainz, DE;
PIKSEL, INC., Wilmington, DE (US);
Abstract
A computer implemented method for detecting user engagement with auxiliary content consumed by a user at a viewing device, the method comprising, at the viewing device generating requests for auxiliary content associated with media content selected by the user to be consumed; receiving auxiliary content from an auxiliary content store and playing out the auxiliary content to the user; displaying at least one user engagement element associated with the auxiliary content, the user engagement element defining an expected user activity; generating user engagement data based on the engagement of a user with the user engagement element in accordance with the expected user activity, and formulating a message to be transmitted to an auxiliary content controller, the messaging including a user identifier and the user engagement data.