The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 24, 2020
Filed:
Oct. 28, 2014
Rakuten, Inc., Tokyo, JP;
Akio Taniuchi, Tokyo, JP;
Asami Ando, Tokyo, JP;
Rakuten, Inc., Tokyo, JP;
Abstract
An advertisement delivery systemincludes an information manager, a timing information retriever, a selection determiner, and a selection handling processor. When switching between images displayed in a partial area on a web page is performed, the information manager keeps information about a pre-switching image even after the switching. The timing information retriever retrieves the timing of the switching and the timing of a selection operation by a user on the area. When the timing information retriever retrieves the timing of the selection operation within a predetermined time length after the switching, the selection determiner makes a determination as to which of the pre-switching image and a post-switching image the selection operation is intended for. Based on the determination, the selection handling processor performs a selection handling process based on information about the pre-switching image or the post-switching image.