The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 24, 2020
Filed:
Feb. 21, 2017
Oath (Americas) Inc., New York, NY (US);
Niklas Karlsson, Mountain View, CA (US);
Mohammad Ziaemohseni, Palo Alto, CA (US);
Qixing Zheng, Mountain View, CA (US);
Verizon Media Inc., New York, NY (US);
Abstract
A method for monitoring an advertising campaign is disclosed and includes receiving a campaign transaction signal, generating a discrete function based on the signal, and generating a continuous function based on the discrete function. The signal indicates a price and an event rate for impressions in the campaign. The discrete function indicates a discrete cumulative distribution of the impressions. The price dimension corresponds to an impression price independent variable. The event rate dimension corresponds to an event rate independent variable. The price dimension and the rate dimension are segmented into a plurality of bins based on threshold values. The continuous function indicates a continuous cumulative distribution of the impressions and is continuous in the price dimension and the rate dimension. The response function is also a continuous function. The response function is a function of control variable that parameterizes a correspondence between the price and event rate variables.