The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 24, 2020
Filed:
Nov. 30, 2017
Vungle, Inc., San Francisco, CA (US);
Matthew Jacobsen Bennion, San Mateo, CA (US);
Martin Jeffrey Price, San Francisco, CA (US);
Eunbe Kim, San Mateo, CA (US);
Edwin Kwok, Mountain House, CA (US);
Christopher T. Brown, San Francisco, CA (US);
Nicolas Goles, San Francisco, CA (US);
Daniel J. Gilk, San Francisco, CA (US);
Arash Afrooze, San Francisco, CA (US);
Daniele Delgrosso, London, GB;
Ian Stephen Harris, St. Albans, GB;
Michal Pilawski, San Francisco, CA (US);
Vungle, Inc., San Francisco, CA (US);
Abstract
Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a user device, such as an application executing on a smart phone or tablet of a user. An ad server system provides various ad templates, each of which include one or more tokens at different locations within the ad templates. The same token may be included in multiple different ad templates at the same of different locations. Based on user profile and/or conditions at the time of ad presentation, an appropriate template is selected and used to dynamically generate the ad.