The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 24, 2020

Filed:

Jun. 27, 2008
Applicant:

Yekesa Kosuru, Westford, MA (US);

Inventor:

Yekesa Kosuru, Westford, MA (US);

Assignee:

Provenance Asset Group LLC, Pittsford, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0257 (2013.01);
Abstract

A method and system for deploying and customizing advertisement selection logic without requiring a shutdown and/or restart of system resources. A first arrangement of advertisement logic may include filters to be executed in a pipeline model. A second arrangement of advertisement selection logic may be determined based at least in part on information received. Alternatively, the second arrangement of advertisement selection logic may be automatic based at least in part on statistics or defined hints. The second arrangement of advertisement selection logic may be implemented using different filters or rearranged filters in an updated pipeline model.


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