System and method for managing interaction between commercial and social users

Abstract

A method, system, and computer program product allows users to manage brand interaction with other users. In one aspect, a plurality of social user records and a plurality of commercial user records, corresponding to a plurality of social users and a plurality of commercial users, respectively, are stored on a data storage module. A plurality of brand identifiers is also stored on the data storage module, wherein each brand identifier identifies a brand associated with a commercial user. A plurality of social user pages are generated, wherein each social user page displays content based on a social user record belonging to corresponding social user. Each social user page is controllable by the social user to be accessible to a set of selected users of interest to that social user. The content displayed by the social user page is controllable by the social user to maintain the social user's anonymity.