The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 17, 2020
Filed:
Mar. 17, 2016
Adobe Inc., San Jose, CA (US);
Ashish Duggal, Delhi, IN;
Sachin Soni, New Delhi, IN;
Russell R. Stringham, Orem, UT (US);
Anmol Dhawan, Ghaziabad, IN;
Adobe Inc., San Jose, CA (US);
Abstract
Gauging consumer interest of in-person visitors is described. In one or more embodiments, a promotional apparatus having a display screen and a wireless beacon is deployed at a venue. The promotional apparatus presents a video having multiple video segments. During the presentation, the beacon and a mobile device of a venue visitor communicate wirelessly to determine a proximity of the visitor to the display screen. Multiple distances are determined at multiple times. A path of movement can be determined from the distances over time. If the visitor alters a direction of travel to veer toward the screen or stops walking close to the screen, a system infers that the video has engaged the visitor's attention. By linking particular video segments to times at which the mobile device is proximate to the display screen, the system can further infer consumer interest in specific product features being shown at those times.