The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 17, 2020
Filed:
Oct. 10, 2016
International Business Machines Corporation, Armonk, NY (US);
Rodney L. Fleming, Bedford, TX (US);
Shiju Mathai, Carrollton, TX (US);
Wade A. Miller, Southlake, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Programmable device processors are configured by aspects of the present invention to automatically generate item offers in response to behavior attributes determined for a person receiving the offer. Said configured processor determines current personality traits for the person from analysis of activity data, identifies geographically proximate transactional channels available for presentment of an offer to the person, and generates an item offer to include attribute values that match a determined personality trait and satisfy a need indicated by demographic data applicable to the person. The configured processor select one of the available transactional channels for presentment of the item offer to the person, in response to determining an indication in the transactional behavior of a higher likelihood of acceptance by the person of the presented offer when presented via the selected transactional channel, relative to presentment via another, unselected one of the currently available transactional channels.