The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 17, 2020
Filed:
Jun. 28, 2018
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Quan Wang, San Mateo, CA (US);
Huan V. Hoang, San Jose, CA (US);
Shen Huang, San Jose, CA (US);
Yongzheng Zhang, San Jose, CA (US);
Chi-Yi Kuan, Fremont, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
The disclosed embodiments provide a system for performing A/B testing for search engine optimization (SEO). During operation, the system divides a set of web pages into a control group, an inbound treatment group, an outbound treatment group, and a full treatment group. Next, the system generates a first set of links from the outbound treatment group to the inbound treatment group and a second set of links within the full treatment group. The system then applies an A/B test to pairs of groups selected from the control group, the inbound treatment group, the outbound treatment group, and the full treatment group. Finally, the system outputs a result of the A/B test for use in assessing an effect of the first and second sets of links on search engine results associated with the set of web pages.