The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 10, 2020

Filed:

Jul. 02, 2019
Applicant:

Roku, Inc., Los Gatos, CA (US);

Inventor:

Sylvain René Yves Louboutin, Sunnyvale, CA (US);

Assignee:

ROKU, INC., Los Gatos, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/25 (2011.01); G06F 11/34 (2006.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/251 (2013.01); G06F 11/3438 (2013.01); G06Q 30/0201 (2013.01); H04L 67/22 (2013.01); H04N 21/44213 (2013.01); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/4668 (2013.01); H04N 21/812 (2013.01); G06F 11/3476 (2013.01); G06F 2201/81 (2013.01); G06F 2201/835 (2013.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for recommending content based on user behavior tracking and analysis. Some embodiments operate by determining tracking data for a user indicating how the user interacted with a menu structure of a streaming media application. A group is selected from a plurality of user groups into which to group the user based on the tracking data, wherein each group comprises data from a plurality of users. A streaming media content recommendation is determined based on previous viewing patterns associated with the plurality of users of the selected group. The streaming media content recommendation is provided.


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