Modeling user attitudes toward a target from social media

Abstract

Embodiments relate to user attitude modeling and behavior prediction for a social media network. One aspect includes collecting data relating to previously demonstrated sentiments, opinions, and actions attributed to network users toward a topic. Another aspect includes creating a model from the data, which includes factorizing the actions for behavior inference, factorizing auxiliary content from the network for opinion and sentiment inferences, and applying sentiment and opinion regularization to constrain user preferences on implicit topics to explicit sentiments and explicit opinions. Another aspect includes applying the model to a new user of the network with respect to the topic, and generating a prediction with respect to the user that includes predicting sentiment and opinion as a function of the auxiliary content and feature coefficients learned during a training process, and predicting a future action of the user as a function of the auxiliary content and latent profiles of the topic.