The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2020
Filed:
Feb. 15, 2017
International Business Machines Corporation, Armonk, NY (US);
Michael J. Bordash, Newtown, CT (US);
Lisa Seacat DeLuca, Baltimore, MD (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
This invention relates to a method, system and computer program for assessing enhanced dynamic keyword-based advertising campaigns, such that a site-level keyword search request of a web page is tracked, where the site-level keyword search request includes at least one search term. The frequency of usage of the search term of the site-level keyword search request is monitored, and the frequency of usage of the search term is compared with a predetermined value. At least one popular term is identified in response to comparing the frequency of usage of the search term with the predetermined value. The popular term is compared with a plurality of existing keyword-based advertising campaigns. It is determined whether the popular term is to be included in the advertising campaign included in the existing keyword-based advertising campaigns, whereby an effectiveness of the advertising campaign may be evaluated.