The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2020
Filed:
Jan. 27, 2017
Wal-mart Stores, Inc., Bentonville, AR (US);
WALMART APOLLO LLLC, Bentonville, AR (US);
Abstract
Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of: categorizing a plurality of customers based on whether or not each customer of the plurality of customers had (1) an online store transaction with a retailer, (2) an offline store transaction with the retailer, or (3) an online interaction with the retailer within a predetermined period of time; predicting, using a lifetime value (LTV) update model, a LTV for customers who did have an interaction or transaction with the retailer; predicting, using one or more LTV decay functions, the LTV for customers who did not have an interaction or transaction with the retailer; and determining an online advertisement for each customer based on the LTV for each customer.