The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2020
Filed:
Feb. 28, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Yawen Wei, Sunnyvale, CA (US);
Kaiyang Liu, Bellevue, WA (US);
Jie Xiao, Sunnyvale, CA (US);
Dayun Li, Sunnyvale, CA (US);
Nihar Mehta, Sunnyvale, CA (US);
Divye Khilnani, Sunnyvale, CA (US);
Mingyuan Zhong, Sunnyvale, CA (US);
Siyu You, Santa Clara, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A content item generation system which implements techniques for selecting and identifying content items to return in response to a request is described. For example, the content item generation system may separate requirements included with a request into first and second sets of requirements. The first set of requirements may be used to identify which content items or content item campaigns may be suitable to respond to the request. The second set of requirements may be used to determine whether items associated with the selected content items or content item campaigns correspond to technical requirements specified in the request.