The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 03, 2020
Filed:
Dec. 28, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Steven J. Splaine, Tampa, FL (US);
Adrian Swift, Brooklyn, NY (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
A disclosed example includes a database, a communication interface, and a processor. The database is to store a logged media impression for a media identifier representative of media accessed via the Internet. The communication interface is to send a third-party device identifier or a user identifier corresponding to the user to a database proprietor when a user has not elected to not participate in third-party tracking corresponding to online activities, and receive user information from the database proprietor based on the third-party device identifier or the user identifier. The processor is to log a demographic impression based on the media impression and the user information, and generate an impression report corresponding to the media based on the demographic impression.