The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 03, 2020
Filed:
Sep. 30, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Hardik Bati, Santa Clara, CA (US);
Xiang Yu, Sunnyvale, CA (US);
Haiyan Luo, San Jose, CA (US);
Swetha Karthik, Sunnyvale, CA (US);
John Moore, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques are provided for server-to-server interaction for content item selection. A system receives a request for one or more content items from a client device. In response to receiving the request, the system generates multiple content requests. Each content request is sent to a different content provider of multiple content providers. At least one of the content requests is transmitted over a network to a content provider that is remote relative to the system. The system receives multiple responses, each of which is from a different content provider of the multiple content providers. Each response identifies a different content item. The system makes a determination that at least one content item is associated with a particular web domain. The system selects, based on the determination, a particular content item of the plurality of content items and causes the particular content item to be transmitted to the client device.