The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 03, 2020

Filed:

Mar. 13, 2017
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Andrew J. Bradley, Edinburgh, GB;

Andrew Douglas Birkett, Edinburgh, GB;

Anirudh Dastidar, West Midlands, GB;

Fred Grossman, Nordrhein Westfalen, DE;

Anthony Richard McBryan, West Lothian, GB;

Sebastiano Merlino, Edinburgh, GB;

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0282 (2013.01);
Abstract

Systems, methods, and computer-readable media are disclosed for preventing duplicate content selection for digital presentation. In one embodiment, an example method may include determining a first bid request for a first content delivery slot at a first time, the first bid request having a first user identifier, determining a ranking of candidate product identifiers for which the first user identifier is eligible at the first time, and determining a second bid request for a second content delivery slot at a second time, the second bid request having the first user identifier, where the second time is within a predetermined time interval of the first time. Example methods may include determining an impression counter value for the first user identifier at the second time, selecting a product identifier from the candidate product identifiers using the impression counter value, and determining a first bid amount using the product identifier.


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