The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 27, 2020

Filed:

Sep. 30, 2016
Applicant:

Criteo SA, Paris, FR;

Inventors:

Thomas Delayen, Chaville, FR;

Clement Creteur, Paris, FR;

Thomas Bernal, La Celle Saint Cloud, FR;

Assignee:

CRITEO SA, Paris, FR;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2019.01); G06Q 30/02 (2012.01); G06F 40/14 (2020.01); G06F 40/106 (2020.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06F 40/106 (2020.01); G06F 40/14 (2020.01); G06Q 30/0241 (2013.01);
Abstract

A computer receives a request for graphical display source code for a computerized graphical advertisement display. The computer retrieves one or more seed layout descriptions, each seed layout description specifying associated constrained layout characteristics, and generates candidate layout descriptions based on at least the seed layout descriptions, each candidate layout description specifying associated constrained layout characteristics, where one or more of the candidate layout descriptions are generated by the computer altering one or more associated constrained layout characteristics of a seed layout description. The computer generates layout scores, each layout score associated with a candidate layout description. The computer selects a selected layout description from the candidate layout descriptions based on the layout scores. The computer generates the graphical display source code based on the selected layout description, a size of the computerized graphical advertisement display, and display capabilities of a user device.


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