The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 27, 2020
Filed:
Jan. 31, 2017
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Ilya Slain, Santa Clara, CA (US);
Oath Inc., New York, NY (US);
Abstract
Methods and systems to monitor viewable impressions of online advertisements are provided. A method includes receiving a request to provide an online advertisement for display on a user device. The method further includes providing an online advertisement viewability rules array to an online content publisher system in response to receiving the request. The online advertisement viewability rules array includes a plurality of rules, each rule of the plurality of rules including a definition of when a viewable impression of an online advertisement occurs on a user device. The method further includes receiving, through operation of the online content publisher system, data indicating a viewable impression of the online advertisement has occurred on the user device. The data is generated in response to a determination a viewable impression of the online advertisement has occurred on the user device according to at least one rule of the online advertisement viewability rules array.