The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 27, 2020
Filed:
Sep. 28, 2018
T-mobile Usa, Inc., Bellevue, WA (US);
Peter M. Francis, Bellevue, WA (US);
Peter Nicholas Morrelli, New York, NY (US);
T-Mobile USA, Inc., Bellevue, WA (US);
Abstract
The systems, devices, and techniques described herein are directed to tracking keyword performance associated with search engine optimization. For example, the systems, devices, and techniques described herein can include determining a list of keywords relevant to a website and determining a ranking of the website in search results responsive to individual keywords of the list of keywords. A selection rate associated with search rankings can be determined, as well as a query volume of keywords over time. A keyword ranking index (KRI) can be determined based on the list of keywords, rankings of keywords, selection rates associated with rankings, and expected query volumes. In some instances, the KRI may represent a weighted sum of expected query volume divided by a maximum expected volume associated with the keyword list. Thus, the KRI provides an improved determination of keyword performance with respect to search engines and keyword rankings associated with a website.