The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 20, 2020
Filed:
Aug. 10, 2016
Facebook, Inc., Menlo Park, CA (US);
Sung-eok Jeon, Bellevue, WA (US);
Aliasgar Mumtaz Husain, Milpitas, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
Information for an advertising campaign is received that includes one or more advertisements for presentation to one or more users of an online system. A strong interest feature domain is generated for each user of the online system. A set of related items is obtained, wherein each item in the set is associated with an action conducted by the one or more users. It can be determined that a viewing user of the online system has interacted with at least one item in the set of related items, and the generated interest feature domain for the viewing user includes an interest feature domain specified in the advertising campaign. Responsive to the determination, an advertisement is selected for presentation to the viewing user.