The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 06, 2020

Filed:

May. 13, 2019
Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventors:

Christopher Russell Kehler, Santa Monica, CA (US);

Kang Kang, Santa Monica, CA (US);

Jeff Beal, Santa Monica, CA (US);

Chi Zhang, Beijing, CN;

Zhebang Hua, Beijing, CN;

Lutfi Ilke Kaya, Santa Monica, CA (US);

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/25 (2011.01); H04N 21/266 (2011.01); H04N 21/2665 (2011.01); G06Q 30/02 (2012.01); H04N 21/2668 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0254 (2013.01); H04N 21/251 (2013.01); H04N 21/2665 (2013.01); H04N 21/2668 (2013.01); H04N 21/26603 (2013.01); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/4668 (2013.01);
Abstract

In some embodiments, a method generates combinations of ad campaign content and media program campaign content and ranks the combinations of ad campaign content and media program content. The ranking is based on ad campaign content being shown with the media program campaign content. The method selects one or more of the combinations of ad campaign content and media program campaign content based on the ranking. Then, display of the one or more of the combinations of ad campaign content and media program campaign content is caused where the one or more of the combinations of ad campaign content and media program campaign content include ad campaign content shown with media program campaign content in a same area of a display.


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