The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 06, 2020
Filed:
Dec. 04, 2018
Applicant:
Arris Enterprises Llc, Suwanee, GA (US);
Inventors:
Sandeep Guddekoppa Suresh, Bangalore, IN;
Krishna Prasad Panje, Bangalore, IN;
Assignee:
ARRIS Enterprises LLC, Suwanee, GA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); H04N 21/433 (2011.01); H04N 21/435 (2011.01); H04N 21/478 (2011.01); H04N 21/81 (2011.01); H04N 21/8543 (2011.01); H04N 21/8547 (2011.01); H04N 21/858 (2011.01); H04N 21/431 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/26241 (2013.01); H04N 21/435 (2013.01); H04N 21/4316 (2013.01); H04N 21/4331 (2013.01); H04N 21/4334 (2013.01); H04N 21/478 (2013.01); H04N 21/8547 (2013.01); H04N 21/8586 (2013.01); H04N 21/8543 (2013.01);
Abstract
A simplified HTML based video advertisement delivery which can be employed by receivers using existing data protocols such as simple HTML text tracks is disclosed. Text tracks are used as a trigger to launch interactive video advertisements, then advertisement delivery is managed with reduced system load. This ameliorates the 'load time' problem and can also be used to allow the user to interact with the advertisement for an extended time.