The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 06, 2020
Filed:
Mar. 05, 2015
Applicant:
Realeyes Oü, Tallinn Harju, EE;
Inventors:
Elnar Hajiyev, London, GB;
Martin Salo, London, GB;
Assignee:
REALEYES OÜ, Tallinn Harju, EE;
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06F 16/9535 (2019.01); G06Q 30/0251 (2013.01); G06Q 30/0277 (2013.01);
Abstract
Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.