The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2020

Filed:

Sep. 17, 2018
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Sanjeev Jain, Redmond, WA (US);

Brent Russell Smith, Redmond, WA (US);

Alexandra Juliet Brasch, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06Q 30/02 (2012.01); H04L 12/807 (2013.01); G06F 16/2457 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 16/24578 (2019.01); G06Q 30/02 (2013.01); H04L 47/27 (2013.01);
Abstract

A server system increases the diversity of item recommendations provided to a target user by using item similarity data to reorder a ranked list of recommended items for presentation to a user. The reordering is performed such that items identified as similar to each other are spaced apart from each other by at least a minimum number of positions. This minimum number may be selected based, e.g., on how many recommended items will initially be presented on a requesting user device, which may depend on the display size or other attributes of the user device. The server system generates a user interface that displays an initial portion of the reordered list. The user interface includes controls for scrolling through the reordered list.


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