The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 29, 2020
Filed:
Mar. 16, 2016
Adp, Llc, Roseland, NJ (US);
Jason F. Melo, Hastings-on-Hudson, NY (US);
Daniel Daehyun Kim, Plainview, NY (US);
Siobhan Loughman Sabino, Manalapan, NJ (US);
ADP, LLC, Roseland, NJ (US);
Abstract
A method and apparatus for influencing a potential customer to purchase an item. The item for targeted marketing is identified. The potential customer in a social network for the item is identified. An influencer that has an influence on the potential customer with respect to the item is identified using a hypergraph comprising objects representing people in the social network; edges connecting the object nodes for the people based on relationships between the people; and influence edges representing opinion influences on opinions about items, wherein the influence edges connect the edges to identify opinion influences between the people. An incentive directed to the influencer to influence the potential customer to purchase the item is generated. A display of the incentive in an application running on the client device for the influencer is initiated.