The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2020

Filed:

Oct. 27, 2016
Applicant:

Reputation.com, Inc., Redwood City, CA (US);

Inventors:

Sathya Krishnamurthy, Fremont, CA (US);

Shiv Prakash, Redwood City, CA (US);

Xiaoshi Xu, Belmont, CA (US);

Manish Balsara, Foster City, CA (US);

Shrey A. Bhatia, Los Altos, CA (US);

Assignee:

Reputation.com, Inc., Redwood City, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); G06F 16/438 (2019.01); G06F 40/10 (2020.01);
U.S. Cl.
CPC ...
G06Q 30/0251 (2013.01); G06F 16/4393 (2019.01); G06F 40/10 (2020.01); G06Q 30/0201 (2013.01); G06Q 30/0241 (2013.01); G06Q 50/00 (2013.01);
Abstract

Dynamic targeting customization is disclosed. A template associated with content to be published on behalf of one or more entities is obtained. The template includes at least one targeting parameter associated with a set of users to be targeted. For each entity in the one or more entities, a data store including targeting information pertaining to the entity is queried based at least in part on the at least one targeting parameter included in the template. In response to the query, one or more targeting data values are obtained. An object including the obtained one or more targeting data values is generated based at least in part on the template. The generated object is provided as output to be published on behalf of the entity.


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