The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2020

Filed:

Oct. 17, 2018
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Christopher Jacob Durr, Chicago, IL (US);

Hector Mauricio Ayala, Sudbury, MA (US);

Mayank Jain, New Delhi, IN;

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/27 (2006.01); G06F 40/295 (2020.01); G06N 20/00 (2019.01); G06F 16/951 (2019.01); G06F 16/901 (2019.01); G06F 16/33 (2019.01); G06F 16/36 (2019.01); G06F 3/0484 (2013.01); G06F 40/30 (2020.01);
U.S. Cl.
CPC ...
G06F 40/295 (2020.01); G06F 16/3338 (2019.01); G06F 16/367 (2019.01); G06F 16/9024 (2019.01); G06F 16/9027 (2019.01); G06F 16/951 (2019.01); G06N 20/00 (2019.01); G06F 3/04842 (2013.01); G06F 40/30 (2020.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimized graph traversal are disclosed. In one aspect, a method includes the actions of receiving a given phrase that is input through a user interface by a digital component provider. The actions further include determining an entity that is being referred to by the given phrase. The actions further include identifying properties of the entity. The actions further include selecting a subset of the properties that were identified for the entity. The actions further include identifying additional phrases. The actions further include updating the user interface to present at least some of the additional phrases with programmatic controls that assign one or more of the additional phrase as distribution criteria for digital components of the digital component provider in response to activation of the programmatic controls.


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