The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2020

Filed:

Nov. 03, 2015
Applicant:

Baidu Online Network Technology (Beijing) Co., Ltd., Beijing, CN;

Inventors:

Xiaogang Li, Beijing, CN;

Qing Huo, Beijing, CN;

Jie Zhou, Beijing, CN;

Le Guo, Beijing, CN;

Yunlong Li, Beijing, CN;

Junjia Lu, Beijing, CN;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 21/56 (2013.01); G06Q 30/02 (2012.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06F 21/56 (2013.01); G06Q 30/0248 (2013.01); G06Q 30/0277 (2013.01); H04L 29/06 (2013.01);
Abstract

The present invention discloses a method, apparatus and a storage medium for defending against malicious clicks. The method includes: acquiring a shielding policy corresponding to promotional content; determining a user in a shielding policy list as the user to be shielded based on the shielding policy and historical click information of users; and performing shielding processing on the promotional content for the user to be shielded, if the user to be shielded in the shielding policy list conducts a retrieval. According to the technical solution provided by the embodiments of the present invention, malicious clicks are prevented at the stage of displaying promotional content in a front end of a server.


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