The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 29, 2020
Filed:
Jul. 31, 2017
Tencent Technology (Shenzhen) Company Limited, Shenzhen, Guangdong, CN;
Lei Jiang, Guangdong, CN;
Yong Li, Guangdong, CN;
Lei Xiao, Guangdong, CN;
Dapeng Liu, Guangdong, CN;
Shubin Zhang, Guangdong, CN;
Chuanjiang Luo, Guangdong, CN;
Yajuan Song, Guangdong, CN;
Tencent Technology (Shenzhen) Company Limited, Shenzhen, CN;
Abstract
A method and a device for selecting data content to be pushed to a terminal are disclosed. In some embodiments, the method includes: acquiring a user identifier, and acquiring a characteristic value, corresponding to the user identifier, in a preset user attribute type; acquiring data content, and searching for a decision tree object corresponding to the data content; locating a leaf node corresponding to the user identifier in the decision tree object based on the characteristic value, corresponding to the user identifier, in the preset user attribute type; and acquiring the number of clicks and the number of pushes stored in the located leaf node, generating a selection reference value based on the number of clicks and the number of pushes, and selecting, based on the selection reference value, data content to be pushed to a terminal corresponding to the user identifier.