The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2020

Filed:

May. 06, 2014
Applicant:

Yahoo Holdings, Inc., Sunnyvale, CA (US);

Inventors:

Alyssa Glass, Sunnyvale, CA (US);

Xing Yi, Milpitas, CA (US);

Assignee:

Oath Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/951 (2019.01); G06F 16/2457 (2019.01);
U.S. Cl.
CPC ...
G06F 16/951 (2019.01); G06F 16/24578 (2019.01);
Abstract

Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A presentation of a content item related to the query is provided on a user interface. A user activity (e.g., related to manipulation of the content item) is determined. A score associated with the content item is determined based on the user activity. Information related to user engagement with the content item is generated based on the score.


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