Triggering user aid based on user actions at independent locations

Abstract

User action data, quantifying the actions of the user in a physical establishment, can be obtained through various forms of tracking and monitoring that can be implemented by software or hardware infrastructure supported by physical establishment, and agreed to by the user. Such user action data is obtained from multiple physical establishments, which, in combination with tracking of user actions in an online environment, provides a more accurate basis on which to determine a user's intent to act upon an item, a user's affinity for items associated with a specific entity, or combinations thereof. User intent can be quantified in terms of predetermined levels of intent. User content and user entity affinity provide a more accurate basis on which to proactively offer user aid to facilitate the user's acquiring of items, or otherwise make more efficient the user's activities with respect to such items.