The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 22, 2020
Filed:
May. 01, 2017
Applicant:
International Business Machines Corporation, Armonk, NY (US);
Inventors:
Assignee:
International Business Machines Corporation, Armonk, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/258 (2011.01); G06F 16/783 (2019.01); H04N 21/234 (2011.01); H04N 21/44 (2011.01); H04N 21/431 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06F 16/7837 (2019.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/4318 (2013.01); H04N 21/44008 (2013.01);
Abstract
A computer-implemented method includes determining a characteristic of a target audience for a viewing of a visual media, extracting a frame of the visual media from an electronic signal, identifying an object that is visible in the frame of the visual media, and digitally inserting an item of advertising content into the frame of the visual media, in a region of the object, wherein a selection of the item of advertising content has been optimized for at least the characteristic of the audience.