The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 22, 2020

Filed:

Mar. 14, 2019
Applicant:

Wurl Inc., Palo Alto, CA (US);

Inventors:

Ron Gutman, San Diego, CA (US);

Yuval Fisher, Palo Alto, CA (US);

Sarah Christine Foss, Denver, CO (US);

Assignee:

WURL INC., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); H04N 21/237 (2011.01); H04N 21/234 (2011.01); H04N 21/24 (2011.01); H04N 21/218 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/237 (2013.01); H04N 21/2181 (2013.01); H04N 21/23424 (2013.01); H04N 21/2407 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract

A method of providing a video manifest to a client. A router manages, for each of a plurality of ad placement units, a measure of advertisement avails provided by the router to the ad placement unit for filling with advertisements, receives a client request for a video content, and chooses an ad placement unit from the plurality of ad placement units, to select advertisements to be placed in avails of the requested video content, at least partially responsive to the managed measures of advertisement avails. The received client request is directed to the chosen ad placement unit.


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